Section 2: Introduction to Seller Direct Marketing

0:00 – Introduction

00:24 – What is Seller Direct Marketing?

1:35 – Examples of Targeted Lists / Stacked Lists

4:07 – What do you need to start with for capturing leads

7:41 – Where to get Motivated Seller Lead Lists

10:59 – Creating SendOuts/Mailers

13:16 – What type of sendout works BEST?

19:17 – Examples of Marketing Pieces

*at 26:00 I say it’s not illegal to post a note to someone’s garage or front door. Please make sure to follow any local laws that may prohibit this.

29:30 – When Sellers call in off of your mailers

32:01 – How to Follow Up with prospects

38:47 – Marketing Funnel overview

44:45 – Consistency/Repetition of a mailing cycle

47:56 – Cold Calling / Texting Homeowners

54:22 – Door Knocking and Driving For Dollars

58:21 – Bandit Signs

1:01:23 – Other Ways to Market to Sellers directly

1:03:00 – Reminder of what marketing to use

1:05:42 –Final Thoughts on Seller Directing Marketing / How to get your marketing to pay for itself

1:11:00 – Final note on perfection / Where to find links for companies mentioned