Section 8: Video – Going to Market Outline of Steps

In this lesson we talk about all the important details to get your newly renovated project ready to go to market (GTM) and get Buyers excited to make an offer.

0:00 – Introduction

:25 – Why it’s important to stay involved and in control

3:00 – Preview of GTM tasks

6:36 – Finish work

8:48 – Cleaning

13:44 – Staging

22:51 – 3D walkthrough

24:10 – Creating a buzz through social media

25:09 – MLS property description

30:55 – Professional Photos

37:47 – Uploading comparables

39:05 – Contingencies to include upfront

45:40 – Landscaping / curb appeal

47:05 – Organizing the garage

48:24 – Flyers, Refreshments and Music

*I don’t mention any smells because I don’t recommend having a “scent” at a property by way of candles or room sprays. Some people are very sensitive to chemicals, may think the fragrance is to mask an odor, or may find the smell a turn off. Just try to go for a neutral smell (and usually they will smell the fresh paint and cleaning supplies, anyway!)

52:07 – Security and sanitation

55:34 – Lockboxes

57:34 – Triple checking the house/listing before you go live

60:00 – Going LIVE on MLS

1:01:23 – Go To Market Checklist